Monkey Business
2023 / Brand Identity, Packaging
We do things a bit monke' around here.
Monkey Business is a San Luis Obispo-based surfboard repair shop. It's run by a mixed bag of surfers who balance good times and craft. This rag-tag team was looking to expand their business by selling a surfboard repair kit and increasing their reputation by investing in quality branding.
I was brought in to create a new brand identity that reflected the vibrant personalities of this group, packaging that aligned with the brand, and keep the good times flowing.
The Problem
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The Solution
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Credit
Agency/Barretto
Creative Director/Steve Barretto
Project Manager/Jeff Plank
Designer/Milton Cheng
Designer/Nick Kain