ServiceNow engaged Barretto-Co. with the goal of elevating the online experience, visual design, and layout of their thought leadership magazine Workflow™ Quarterly. In our second year of collaborative partnership, we were asked to pioneer and reimagine how the magazine might become a digital experience.

Immersing ourselves in a new digital publishing platform, we were able to transition the publication to online in one editorial cycle.

In close collaboration with the ServiceNow editorial, SEO, and IT teams, we successfully launched a reenvisioned digital experience with more engaging visuals and micro-interactions. View the online publication

“Workflow Quarterly has been the crown jewel of ServiceNow’s thought leadership editorial program, which published nearly 100 pieces of content in 2023 and crossed the 2 million visitor mark for the first time (up 66% Y/Y).”