Spineology
2024 / Brand Identity
Whether it's for the patient, practice, or distributors, Spineology creates exponential change. Their highly differentiated OptiMesh® portfolio provides the only conforming, patient specific expandable implant on the market - one that truly accommodates a patient’s unique requirements and provides the versatility to support a surgeon’s procedural preference.
With a complete overhaul of visual and verbal creative, Barretto sought to establish Spineology as the clear leader in the field of spinal technologies.
Immersing ourselves in the world of spinal surgeries (and a lot of medical mumbo jumbo), we were able to position Spineology as a pioneer in their space. By championing OptiMesh®, we focused on exponentially improved outcomes through fusion, lift, and a custom fit for each patient.













Collaboration
Agency / Barretto
Creative Director / Steve Barretto
Project Manager / Jeff Plank
Designer / Milton Cheng
Designer / Nick Kain