Spineology

2024 / Brand Identity

Whether it's for the patient, practice, or distributors, Spineology creates exponential change. Their highly differentiated OptiMesh® portfolio provides the only conforming, patient specific expandable implant on the market - one that truly accommodates a patient’s unique requirements and provides the versatility to support a surgeon’s procedural preference.

With a complete overhaul of visual and verbal creative, Barretto sought to establish Spineology as the clear leader in the field of spinal technologies.

Immersing ourselves in the world of spinal surgeries (and a lot of medical mumbo jumbo), we were able to position Spineology as a pioneer in their space. By championing OptiMesh®, we focused on exponentially improved outcomes through fusion, lift, and a custom fit for each patient.

World
Flash photography, Watch, Sleeve, Gesture, Font
Font, Tie
Font, Sky
Building, Font
Forehead, Nose, Cheek, Skin, Lip, Chin, Hairstyle, Eyebrow, Mouth, Eyelash
Portable communications device, Font, Gadget
Audio equipment, Wood
Automotive design, Product
Communication Device, Personal computer, Font, Gadget
Health care provider, Flash photography, Hand, Medical
Bicycles--Equipment and supplies, Bicycle tire, Wheel, Asphalt, Guitar
Architecture

Collaboration

Agency / Barretto

Creative Director / Steve Barretto

Project Manager / Jeff Plank

Designer / Milton Cheng

Designer / Nick Kain