e5.. TLC

UCSC Teaching and
Learning Center

2023 / Brand Identity, Experience Design

The Teaching & Learning Center’s identity puts people first.

Created to both honor and renew the university’s longstanding tradition of outstanding teaching and bold educational experimentation, the Teaching & Learning Center (TLC) serves all members of the UCSC teaching community.

/Back

Window, Rectangle, Textile, Building, Art, Graffiti, Line, Font, Paint

Joint, Shoulder, Azure, Neck, Sleeve, Standing, Waist, Grey, Elbow

Human body, Day dress, Fashion design, Azure, Sleeve, Waist

Output device, Computer monitor, Product, Peripheral, Font

Luggage and bags, White, Bicycle, Product, Green, Bag, Blue, Azure, Textile, Sleeve

Blue, Azure, Cloud, Rectangle, Font, Aqua

Plastic bottle, Liquid, Fluid, Drinkware, Cylinder

Collaboration

Agency / Barretto

Creative Director / Steve Barretto

Project Manager / Jeff Plank

Designer / Milton Cheng

Designer / Nick Kain

USCS Teaching and
Learning Center

Up Next

HOLSTC